Diapers are a highly competitive, global, still growing 85-billion-dollar business. This has been known at least since the meteoric rise (and fall) of what was probably the most famous diaper start-up of the past decades: www.diapers.com. In the early days of e-commerce, the company relied on direct sales, bypassing the middleman. We know how the story ended. Amazon undercut the company for so long that the owner of diapers.com finally had to give in and agree to a sale. In the end, Amazon shut down the company altogether due to “lack of profitability”. Ninety-seven percent of diapers are still sold in stores, with only three percent sold online.

Nevertheless, Canadian start-up Soft N Dry Diapers Corp. (“SDC”) is now venturing into the diaper market as a new player, but is deliberately taking a completely different approach. The company wants to revolutionize the diaper from the inside out, with a new cellulose-free diaper core, based loosely on the “Intel inside” principle. The absorbent core of the diaper with the patented ecoLiite Core™ technology is approximately 25% cheaper to manufacture than the current cellulose cores that dominate 99% of the global market. Soft N Dry also promises 50% better performance, resulting in savings for manufacturers and consumers. Matthew Keddy, CEO, calls the innovation in the diaper market simply “the hottest topic in the diaper industry since the invention of the elastic waistband in the 1970s.” In fact, little to no innovation has been needed in the past 50 years. Since the introduction of the elastic diaper waistband in the 1980s, there have been no products or solutions that have fundamentally changed the industry like the patented ecoLiite Core™ technology.

Learn more now:

uaranteed TreeFree Diaper™: Start-Up ‘Soft N Dry Diapers Corp’ is aiming to go public with better baby diapers

More Goldinvest.de in English? Click Here!


Disclaimer: GOLDINVEST Consulting GmbH publishes comments, analyses and news on https://goldinvest.de. These contents are exclusively for the information of the readers and do not represent a call to action, neither explicitly nor implicitly they are to be understood as an assurance of possible price developments. Furthermore, they are in no way a substitute for individual expert investment advice and do not constitute an offer to sell the discussed stock(s) or a solicitation to buy or sell securities. It is expressly not a financial analysis, but a promotional/journalistic text. Readers who make investment decisions or execute transactions on the basis of the information provided here do so exclusively at their own risk. There is no contractual relationship between GOLDINVEST Consulting GmbH and its readers or the users of its offers, because our information refers only to the company, but not to the investment decision of the reader.

The acquisition of securities is associated with high risks, which can lead to a total loss of the invested capital. The information published by GOLDINVEST Consulting GmbH and its authors is based on careful research. Nevertheless, any liability for financial losses or the content guarantee for topicality, correctness, adequacy and completeness of the articles offered here is expressly excluded. Please also note our terms of use.

Pursuant to §34b WpHG and §48f Abs. 5 BörseG (Austria) we point out that GOLDINVEST Consulting GmbH and/or partners, principals or employees of GOLDINVEST Consulting GmbH hold shares in softndrydiaperscorp and therefore a conflict of interest exists. GOLDINVEST Consulting GmbH also reserves the right to buy or sell shares of the company at any time. In addition, GOLDINVEST Consulting GmbH is remunerated by softndrydiaperscorp for reporting on the company. This is another clear conflict of interest.