(For Immediate Release)

TCL Multimedia Announces 2016 Annual Results

* * * * * *
Overall Gross Profit Margin Rose to 17.4% with Continuous Increase in
High-end Products Proportion

LCD TV Sales Volume and Gross Profit Margin in Overseas Markets
Increased by 30.2% and 2.5 Percentage Points Respectively

(21 March 2017, Hong Kong) - TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) today announced its audited consolidated annual results for the year ended 31 December 2016.

Business Review
The Group continuously optimised its product mix to boost the proportion in sales volume of high-end products such as quantum dot, curved, 4K and large screen TVs, etc.. The Group also enhanced operational efficiency and strengthened cost control. Various measures for reducing costs have yielded results and caused the non-panel costs to decrease as well. In the overseas markets, the Group has made significant breakthroughs and improvements in sales volume and earnings. Besides, the foreign exchange gains and losses were under control due to the relatively stable exchange rate in 2016 when compared with 2015, resulting in an improvement in operating results.

In 2016, the Group achieved a turnover of HK$33.36 billion, dropped by 1.9% year-on-year. Gross profit increased by 1.1% year-on-year to HK$5.82 billion, and gross profit margin rose from 16.9% of the same period of last year to 17.4%. Operating profit was HK$300 million, and net profit after tax was HK$180 million. Profit attributable to owners of the parent amounted to HK$180 million. Basic earnings per share was HK11.8 cents.

In the fourth quarter, the Group's turnover was HK$9.69 billion, representing an increase of 1.2% year-on-year. Gross profit decreased by 12.7% when compared with the same period of last year to HK$1.77 billion and gross profit margin declined by 2.9 percentage points in the same period of last year to 18.2%. Operating profit amounted to HK$47.36 million, and net profit after tax was HK$39.79 million. Profit attributable to owners of the parent amounted to HK$35.88 million. Basic earnings per share was HK2.17 cents.

On 5 December, 2016, the Group was included in the eligible shares list of the Southbound Hong Kong Trading Link under Shenzhen-Hong Kong Stock Connect ("Shenzhen-Hong Kong Stock Connect"). The Shenzhen-Hong Kong Stock Connect will offer alternative investing channels in both the PRC and Hong Kong stock markets, to enliven the two stock markets by boosting trade volume and increasing the valuations of Hong Kong stocks. The Group expects to attract more Chinese and overseas investors through the programme.

The PRC Market
In 2016, the Group's LCD TV sales volume increased by 1.8% year-on-year to 9.41 million sets. Affected by prices of major raw materials, average market selling price and 6.1% year-on-year depreciation in the average exchange rate of Renminbi against Hong Kong dollars in 2016, the average selling price of LCD TVs decreased by 13.8% year-on-year while turnover decreased by 12.2% year-on-year to HK$19.17 billion, imposing pressure on earnings.

Despite this, the Group has proactively optimised its product mix and further strengthened cost control, which resulted in a significant improvement in non-panel cost reduction and a year-on-year increase in gross profit margin of LCD TVs from 20.6% to 20.9%.

With continued product mix enhancements, the proportion of mid-to-high-end products has been steadily increasing in 2016 (Data below excluded ODM business).

- Smart TV sales volume increased by 10.1% year-on-year to 5.15 million sets, which accounted for 66.1% of the LCD TV sales volume, rising from 53.7% in the same period of last year.

- 4K TV sales volume increased by 63.3% year-on-year to 2.83 million sets, which accounted for 36.3% of the LCD TV sales volume, rising from 19.9% in the same period of last year.

- Market share of curved TVs was 30.4% in 2016, maintaining No.1 position among the domestic brands in the market (Source: CMM). The proportion of accumulated curved TV sales volume to the Group's LCD TV sales volume in the PRC market rose from 2.5% in the same period of last year to 10.9%.

- Proportion of the sales volume of products with screen size of 55 inches or above increased from 16.6% of LCD TV sales volume in 2015 to 29.0% in 2016.

- The average size of TVs sold increased from 41.5 inches in the same period of last year to 44.3 inches.

Overseas Markets
Product mix (excluding ODM business) was enhanced through the CBUS (curved, large screen, 4K, smart TVs) strategy :

- The proportion of curved TV sales volume increased from 0.2% in 2015 to 1.9% in 2016.

- The proportion of TV with screen size of 55 inches and above sales volume increased from 8.2% in 2015 to 14.8% in 2016.

- The proportion of 4K TV sales volume increased from 2.6% in 2015 to 14.8% in 2016.

- The proportion of smart TV sales volume increased from 33.8% in 2015 to 58.2% in 2016.

Contributed by the continued sales growth in the North American market and the emerging markets, the Group's LCD TV sales volume in 2016 increased by 30.2% year-on-year to 10.54 million sets, turnover was up by 16.2% year-on-year to HK$13.92 billion and gross profit margin rose to 12.5% from 10.0% in the same period of last year.

Performance in the overseas markets in 2016:

- In the North American market, LCD TV sales volume surged by 71.8% year-on-year, with its ranking of market share, in terms of sales volume, climbing from No.9 in the same period of last year to No.6 in 2016 (Source: NPD).

- LCD TV sales volume in the emerging markets rose by 44.3% year-on-year, of which market shares, in terms of sales volume for the year 2016 in Thailand, remained No.3. Ranking in Vietnam has increased from No.5 in the same period of last year to No.4 in 2016, while ranking in Australia was No.6 (Source: GfK).

- Due to fluctuations in exchange rates and increased panel prices, LCD TV sales volume in the European market slightly dropped by 0.9% year-on-year. In terms of sales volume, the Group ranked No.3 in France in 2016, rising from No.4 in the same period of last year (Source: GfK).

- LCD TV sales volume of the strategic ODM business was up by 21.3% when compared with the same period of last year.

Internet Business
As of December 2016, the accumulated number of TCL activated smart TV users totalled 17,289,434, the daily average number of active users in December 2016 was 7,473,240 (Source: Huan).

- Video-on-demand business totalled 17.40 million users, increasing by 12.4% when compared with the first three quarters of 2016;

- Lifestyle business totalled 4.89 million users, increasing by 51.8% when compared with the first three quarters of 2016;

- Applications business totalled 15.40 million users, increasing by 32.0% when compared with the first three quarters of 2016;

- Spending time of users reached 4.7 hours, representing an continuous enhancement in user loyalty.

Outlook
Mr. BO Lianming, Chief Executive Officer of TCL Multimedia said, "Looking forward, we will set 'efficiency is basis, structure is core, profit is goal' as our overall operation strategy for 2017 and continue to strengthen the establishment of core competencies of the enterprise and forge core competitiveness. Meanwhile, we will focus on 'two-up and two-down' as operating strategy to increase the proportion of products with high gross profit and low cost channels while decreasing system costs and asset turnover days. Furthermore, we will continue to foster the establishment of four core competitiveness including product technology capabilities, industry capabilities, brand and channel capabilities as well as internet application and service capabilities, and actively build a comprehensive ecosystem for smart TVs to provide users with an exquisite experience with smart products and services, thereby delivering greater enterprise value and returns to shareholders."